How digital community spirit can help keep Cowbridge bustling

Last April, we wrote a short report* on digital retailing in Cowbridge, to assess how independent stores used websites and social media to promote their businesses. We now follow with an update, covering retailer activity until December 2014; plus some thoughts on how the independent community can work together to safeguard its future. Continue reading “How digital community spirit can help keep Cowbridge bustling”

Web TV

Local WebTV Network for Cardiff and Vale of Glamorgan
While the Government and TV Broadcasters consider the development and funding of a Local TV Network following the Ofcom and Shott reports, the ‘Broadband Wagon’ continues to pick up more and more passengers seeking alternative sources of customised information, localised news and original entertainment. The culture secretary’s recent speech emphasised the need for a TV Network that takes into consideration more localised news and content. It is hoped that Local TV Networks will begin to materialise in 2013.

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Town Centre Regeneration

Town Centre Regeneration and the ‘Virtual Shop Tour’
Increased competition from out-of-town retail parks and branded mini stores has made a significant impact on the traditional high street with many smaller outlets forced to shut up shop. Add to this the acceptance of online shopping by consumers of all ages and one begins to appreciate the challenge for owners of traditional retail businesses. However, whilst little can be done to stave off the onslaught of the retail park, it can be argued that the internet offers the small retailer an excellent opportunity to win back valuable customers, real and virtual.

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