Twitter for Retailers
With an increasing number of potential customers, of all ages, using twitter as a digital grapevine it has to be recognised as a marketing medium with considerable benefits to retailers. It requires no website, is as easy to use as sending emails or text messages and costs virtually nothing.
However, there is a reluctance by some retailers to adopt this medium through a lack of understanding of the process involved or because the mobile phone is not yet accepted as a promotional tool for the business. At the moment (March 2014) only 33% of retail shops in the town of Cowbridge have a twitter account to help communicate with potential and existing customers.
To help retailers understand the benefits of using twitter, how to set up an account and send their first promotional tweets out to customers, Scott Manning Associates is providing free one to one instruction classes to shop retailers located in Cowbridge. Continue reading